With a Somali referee being denied entry into the US, and the surge of online racist abuse after 2026 World Cup matches, racism and exclusion in football are once again in the news.
Overt anti-Black racism in football is well reported and researched. Less visible but important structural issues remain little scrutinised, though.
The 2026 World Cup is a perfect moment to examine the deeply entrenched – but often hidden – logic of the global market of footballers that reproduces racist stereotypes about Black athletes.
Assumptions about natural characteristics of African athletes persist in football transfers. Africans are often regarded as physically strong athletes with raw talent that are lacking in discipline and technical refinement. But these assumed characteristics are far from natural – they are actively nurtured.
One of the less obvious places that this happens is in west African football academies that seek to empower young footballers, but effectively reproduce stereotypes.
We are a sport sociologist and an anthropologist who have been researching football-related migrations from west Africa to Europe since 2014. We’ve worked with aspiring footballers in Nigeria, Senegal and Cameroon. Most recently, we interviewed coaches at four football academies in Nigeria, as well as 24 football migrants in Europe. We asked the coaches about their selection strategies, and the footballers about their aspirations and career paths.
Our combined findings show that racial inequality still exists in global football. It can be detected in young footballers’ dreams, football academies’ business models, and the demands of the global market.
Strikingly, it is often reproduced through practices that are framed positively – opportunity, empowerment, inclusion – rather than through overt racism alone. This makes racial inequality in football particularly durable – it happens through strategies that many experience as allowing for social mobility.
This matters, because we cannot fully comprehend racism in sports without understanding the deeply rooted dynamics that fuel it.
‘Whiteman country’
In many west African countries, football has become one of the most attractive ways for young men to migrate overseas. Confronted with a lack of stable economic opportunities and glaring global inequalities, they seek “greener pastures” overseas, where they hope to start earning a living and providing for their families.
The footballers travel everywhere, including Asia and the Gulf States. But the most desirable destination remains Europe. This is because of the enormous popularity of European elite football leagues and the visibility of elite African footballers in European clubs. There’s a perception that European football offers the best prospects for social and economic mobility.
In western Cameroon, Europe is often called “whiteman country”. It’s a catch-all term for “the west” that has ambiguous connotations. Young people see it as a place of prosperity, comfort and economic opportunity, but also of anti-Black racism, overwork and inequality. Many see it as a key destination – often unavailable because of strict border policies – that holds opportunities.
Natural athletes
Myths about Africans as being natural-born athletes persist in the global market.
For instance, one European coach we interviewed in Cameroon emphasised that Africans were immensely talented – they had “rhythm in their blood”. They also reportedly lacked discipline. The coach consistently compared European footballers – allegedly untalented but inclined to work hard – with African players – supposedly very talented but not geared to hard work.
In Nigeria, coaches we interviewed routinely emphasised that Africans had “natural” abilities for sports. Most prominent were myths about physical strength and endurance that were supposedly inherent in African bodies.
Moreover, talented young players were often labelled as “diamonds in the rough”, raw materials with potential but in need of refinement. The labels make for disturbing parallels with images of Africa as full of natural minerals ready to be exploited.
These examples are not isolated or anecdotal – racial stereotypes about African athletes have been documented in studies over and over and over again.
They are also not isolated to football. Similar myths have been documented in many disciplines, like boxing, rugby, American football, and long-distance running.
Cultivating difference
These stereotypes have a profound influence on how football talent is nurtured on the continent.
Our interviews reveal that football academies in Nigeria strategically cultivate footballers that fit global stereotypes of the Black athlete. This is to create value in the global market.
They argue that physical qualities are the most important thing foreign scouts look for in African footballers. So academies strategically select young men who are physically strong, tall, and with high endurance. In the process, they may overlook players with high technical skills and tactical awareness.
In one instance, an academy spent years developing players, but found it difficult to sell the small players, despite their technical prowess. They eventually disbanded the team and selected a new crop of youngsters. This time they had to be at least six foot tall.
The academies, we found, also model the development of players on successful African internationals. They might focus on scouting and developing defending midfielders – a position that benefits from exceptional physical strength. Or they nurture physically imposing strikers like Romelu Lukaku or Victor Osimhen. The academies say they’re exploiting and creating a niche in the global market that’s especially fitting for Africans.
This matters, because football academies, coaches and agents play key roles as gatekeepers in the global market. They promise young footballers – often from underprivileged backgrounds – empowerment and inclusion through access to global markets.
The market is big and complicated, and not all academies reproduce these tropes – at least not consciously. But racial stereotypes clearly continue and have a profound impact on how athletes are selected and cultivated.
Racial capitalism
For a long time, prominent postcolonial thinkers have developed theories about the racial order of the global economy.
US political scientist Cedric Robinson used the term “racial capitalism” to explain how capitalism was built on a foundation of colonialism, slavery, and racial differentiation. That created a society where racialised groups are exploited to extract profit. Capitalism exploits people on the basis of imagined racial differences.
Indian feminist critic Gayatri Chakravorty Spivak wrote about “strategic essentialism” to highlight how people may deal with these structures. Marginalised groups sometimes use simplified ideas about who they are. This can help them gain recognition or improve their opportunities.
These ideas are remarkably relevant nowadays, and essential for understanding how racial inequalities endure through sports.
Global football shows how markets commodify bodies, commodify difference itself, and continue to fuel these inequalities. It also shows how people respond to this, and how talk of empowerment and inclusion can reinforce inequalities.
These issues are made visible through sport, but they are not exclusive to it. They are also not inevitable.
READ ORIGINAL STORY HERE
